About

I'm Martin Uetz — Swiss-born, Iceland-connected entrepreneur, CEO, investor, and explorer of the human spirit in the age of artificial intelligence.

I run three companies. humAIne tackles cybersecurity and AI for enterprises that understand risk. Sigrun helps ambitious people build sustainable online businesses. Sea Growth reimagines how great seafood reaches your plate.

I'm married to Sigrun — she's Icelandic, brilliant, and the reason I've spent nearly two decades with one foot in the North Atlantic. Swiss precision meets Icelandic clarity. It works.

What I Write About

Human flourishing during AI advancement. Not utopian promises, not doomsday scenarios. The actual work of building systems where people get more agency, not less.

Leadership and decision-making at scale. I've invested in 50+ companies, started from nothing, failed more than I've succeeded. Leadership isn't charisma — it's having a framework and the humility to update it.

Markets, macro trends, and where capital goes. Everyone talks about AI disrupting industries. Fewer people understand why some disruptions stick and others fizzle.

Travel and culture. The best insights come from sitting in a café in Reykjavik or Buenos Aires and asking questions.

Core Belief

"In the era of artificial intelligence, the differentiator won't be technology — it will be humanity."